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CDB Approves Hotel on Former Adams Mark Site - Again


A 15-story, 230 room hotel was approved by the Community Development Board (CDB) at last month's meeting rather routinely given its size and scope --- and recent political controversy over high-density development along the beach.
Located at 430 South Gulfview Boulevard, the project is planned on the former site of the Adams Mark Hotel, which was a Clearwater Beach landmark for nearly 30 years. The hotel was demolished in 2005 after it sustained damage from Hurricane Jeanne the year before. The site is now used for public beach parking and located at the south end of Beach Walk promenade.
Since Adams Mark's implosion, the site was approved for a variety of different development scenarios including condos and timeshare units that never came to fruition. In 2007 the property was purchased by an affiliate of Ocean Properties, Ltd. which owns and manages more than 100 hotels in the United States and Canada. Their brands include the Hilton, Westin, Marriott and Sheraton among others. Ocean Properties currently has a presence on Clearwater Beach having purchased a 50% stake in the Sandpearl Resort in 2010. The company operates over 30 hotels in Florida. It is not yet known what hotel flag the new property will operate under.
In 2008, Ocean Properties gained approval for the project but were unable to proceed due to the economic downturn. According to Clearwater's planning department, the project approved by the CDB last month is substantially similar to that which was approved five years ago. The project is in compliance will all “Beach by Design” development guidelines.
The proposed hotel, valued at $50 million dollars, will be situated on 1.87 gulf-front acres and is of a scale consistent with that of the former Adam's Mark. The sleek crescent shaped design is “architecturally superior and an attractive landmark at this location,” according to planning documents. Moreover, the plans will provide a southerly extension of Beach Walk, improving pedestrian flow and safety along the westerly side of South Gulfview Boulevard.
The hotel rooms will be located above a parking garage that will provide 334 parking spaces. The project has been designed to minimize traffic congestion on south Gulfview Boulevard with 58 parking spaces in excess of minimum code to eliminate potential off-site parking in public lots. The porte cochere, large enough to stack 14 vehicles, will have a one-way north to south traffic flow. Guest vehicles will be parked only by valet.  
The developers have requested a two year time frame to complete detailed construction drawings and to pull permits in order to commence construction.   

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